Who doesn't need a tele-pathetic talking Chameleon for credit score advice? The ‘Do Experian First’ campaign highlights the benefits of using Experian as a credit comparison service, demonstrating how Experian can help consumers to find credit cards, loans and mortgages that are right for them.

Partnering with actor Samson Kayo as the voice of our Chameleon, the campaign breaks across TV, radio and online, featuring a 30” spot on credit cards, with two further 30” spots focusing on mortgages and loans. The assets were targeted on TV (before shows such as Love Island UK) and YouTube bumpers.

We also managed the unique accolade of being the first ad allowed to use Rick Ross 'Hustlin' in the UK.

Agency: BBH London