ABOUT ME
Hi, I’m Sophie!
I've worked in advertising and marketing for over ten years, with a proven track record working with brands like Netflix, Ford, Pernod Ricard, Chupa Chups and more. My expertise lie in creative brand strategy, TV production, social media strategy, out-of-home advertising, radio and experiential events.
I’ve honed my skills in both London and the US, working for international agencies and contributing to startup apps. With a Master's degree in design and technology, I aim to bring creativity and innovation to every project.
Now I call Lisbon, Portugal my home, and I'm excited that in this phase of my career, I get to partner with people who share my values on creative projects around the globe.
To me, the two most important elements are the creative work and the people I choose to work with. Connection and creativity is what drives me.

Expertise
Brand Strategy (creative brand campaigns, brand design & identity)
Creative project management (creative development, design, branding)
Production management (TVC, OOH, radio, voice over, talent management)
Social media strategy (organic & paid)
Experiential events (creative development, production planning, event management)
Experience
Freelance Business Director
2024 - 2025
ADDLIB
Account Director
2019 - 2021
AMV BBDO & BBDO DE
2025 - 2026
Global
Freelance Senior Account Director
2024 - 2024
Publicis Poke
Senior Client Services Manager
2016 - 2018
Walk West USA
Master of Arts (M.A)
Interactive Media, Digital Communications and Multimedia
Elon University, USA
Bachelor of Arts (B.A)
Media, Communications & Culture
Newcastle University, U.K
Senior Account Director
2021 - 2024
BBH London
Social Media Director
2015 - 2016
WedPics USA
Freelance Project Director
UK
USA
PORTUGAL