work
From long-term, brand strategy, activations and more. These projects are a sample of my portfolio.
Girl vs Cancer
A two-year fight for a bold campaign. The project required tenacity, strategic problem-solving, and an unwillingness to compromise on what mattered.
Netflix
650 visitors in 24 hours. A fully immersive pop-up that required orchestrating multiple specialists, navigating complex logistics, and keeping creative vision intact under pressure.
Ford
Two years of brand stewardship. A complete identity redesign rolled out across multiple vehicle launches, proving how strategic consistency connects every decision to a bigger vision.
Experian
An unsexy topic made memorable. Two years brand ownership while developing a brand mascot, navigating regulatory constraints, and proving that creative work thrives regardless of category.
Project Gallery
Highlights from other important projects
