Netflix
About
A limited series centered around an affair, secrets, and bondage.
The activation: a fully immersive pop-up sex boutique in Soho, London, that brought the show's aesthetic to life.
The scale was significant. 650 visitors over 24 hours. 46,374 organic impressions across social. 1,000 orgasm balms and over 60,000ml of lube distributed.
Behind those numbers was complex coordination: managing partnerships with Netflix and Coco de Mer, orchestrating multiple production specialists, solving logistical problems in real time, and ensuring the creative vision was kept as bold and true to the show as possible.
The Challenge:
Building a fully functional pop-up sex shop from scratch in central London requires coordination across multiple specialists: designers, producers, suppliers, talent. The logistics were complex: permitting, partnerships with Coco de Mer (the luxury sex product partner), managing influencers for the Shibari workshop, and handling the "currency" system where visitors traded secrets for products.
The Solution:
Orchestration across multiple moving pieces. Every conversation had to align: Netflix, production team, suppliers, creative partners, logistics. Budget management, partnership negotiation, real-time problem-solving.
Pre-production required on-site support, packaging product, shop setup, and talent coordination for launch day. The creative vision and details that made the show unique were essential to preserve. Boldness, intimacy, and experience couldn't be diluted by logistics. The brief wasn't just executed; it was elevated into something genuinely memorable.
The result: 650 visitors in 24 hours. Organic social buzz. A fully realized experience that delivered on the creative promise while managing every logistical complexity.